Models to N.J. strip club: Stop using our photos to hawk your nudie bar

The suit says the glamour models carefully guard their reputations and would never consent to the use.

CAMDEN -- Three glamour models have sued a Gloucester City strip club, alleging that its owner used their barely-clothed likenesses to advertise the club without their permission.

According to the suit, filed in federal court in Camden Thursday, Cheerleaders "brazenly and repeatedly, without consent," posted photographs of the models on its social media pages in 2015, benefitting the strip club without compensating the women.

The three women are Sara Underwood, a 2007 Playmate of the Year in Playboy from Portland, Oregon; Cora Skinner, a Santa Monica, California model who has appeared in Maxim and Playboy and on "The Office" and "Deal or No Deal;" and Lucy Pinder, a British model who has been in FHM and on "Celebrity Big Brother."

models-to-nj-strip-club-stop-using-our-photos-to-hawk-your-nudie-bar photo 1This exhibit included in the lawsuit shows a 2015 Cheerleaders' Facebook post that pictures Cora Skinner. 

They are seeking treble damages, as well as the amount they would usually get for allowing a business to use their images, according to the suit.

Included as exhibits in the court documents are the three images the models allege Cheerleaders posted on its social media pages. They include two holiday-themed photographs of Pinder and Skinner, posted at Thanksgiving and Christmas in 2015.

The third photograph features Underwood and model Emily Ratajkowski holding cheeseburgers, which Cheerleaders posted to promote a free lunch buffet Feb. 12, 2015. The image is from a Carl Jr. and Hardee's commercial.

models-to-nj-strip-club-stop-using-our-photos-to-hawk-your-nudie-bar photo 2This exhibit from the lawsuit shows a 2015 Facebook post by Cheerleaders that features a photo of Lucy Pinder. 

Jonas P. Mann, the California attorney representing the models, wrote in the suit that the posts "falsely suggests plaintiffs' sponsorship, affiliation and participation in the defendant's business."

The women would not consent to their images being used to advertise a strip club, he wrote, because they make their living from their likenesses and identities and such an affiliation would harm their reputation.

They sent a cease and desist letter to MAX Entertainment, the corporation that runs Cheerleaders, on July 31, the suit says. Mann wrote that Cheerleaders' never responded and that the misuse of the images is ongoing.

A man who answered the phone at the strip club Friday afternoon said the lawsuit was "news to us" and declined further comment.

Rebecca Everett may be reached at reverett@njadvancemedia.com. Follow her on Twitter @rebeccajeverett. Find NJ.com on Facebook.

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